What is Marketing Automation
If you are in the marketing field you have probably heard of the term marketing automation, as there are now a handful of software tools which pride themselves on their marketing automation prowess. If not, you have seen the work of marketing automation systems first hand as a consumer, whether you knew it or not.
Marketing automation is the use of software to automate the management and execution of marketing campaigns, including customer segmentation, scheduling, and tracking, in a way that is more efficient and more effective than what is possible manually. These systems provide a seamless omni-channel experience for prospects as they convert into customers across the various interactions they have with your brand via website, email, social media, etc.